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Hey, I'm Phil!

I’m a multi-disciplinary designer building digital products. I’m used to fast-paced environments on cross-functional teams. I prefer the startup life.

I consider myself a philomath. I love playing sports & games, biking, and reading. I grew up in Wisconsin, explored California for 6 years, and currently live in NYC.

Career hits: vol 1

  • + 4 startups
  • + 9 years experience
  • + Graphic ➝ Web ➝ Product designer
  • + 3.5 years remote experience
  • + Stages from seed ➝ Series-C
  • + Hospitality, DTC, & On-demand

For hire

Looking to

Build creative products, on a small talented team, designing with high quality standards, helping achieve a meaningful mission while learning along the way.

Bonus points
  • + Based in New York City
  • + Designers wear many hats
  • + Real strategy & product impact
  • + Small-team working style
  • + Outcomes > Output > Process
  • + Solid leadership
Recruiters be aware
  • ⟞ Didn't attend a prestigious design school
  • ⟞ Haven't worked at FANG company
  • ⟞ Don't have a design specialty
  • ⟞ At times I trust my gut over data
  • ⟞ No design awards

Get sh*t done

Experience

As a generalist, I can help across the entire product development process. For speciality-related activities I can collaborate, contract out, or learn along the way.

Skills
  • ⟞ Research / Interviews
  • ⟞ Brand identity
  • ⟞ Visual design
  • ⟞ Product strategy
  • ⟞ Experience design
  • ⟞ Interface design
  • ⟞ Marketing sites
  • ⟞ Copywriting
  • ⟞ Application prototyping
  • ⟞ Development
  • ⟞ Documentation
Process

Discover

  • + Research
  • + Analysis
  • + Requirements
[what]

Finding the right problem to solve. Keeping the business, product, & customer needs in mind.

Define
  • + Document
  • + Map
  • + Scope
[what]

Setting the direction to address the problem. Keeping product strategy, current roadmap, & team in mind.

Design
  • + Ideate
  • + Experiement
  • + Design UX & UI
  • + Propose
[what]

Creating the solution(s) that are desirable, viable, and feasible.

Deliver
  • + High-fidelity
  • + Update design systems
  • + Development
  • + Test
[what]

Implementing the designs, testing & delivering solutions to the market.

Repeat

Projects

00 - 1

digital catalog

Company

FORM Kitchens
2021

Description

Online resource to browse styles, fronts, handles & features.

  • Info arch.
  • Design
  • Development

Online resource to browse styles, fronts, handles & features.

Company

FORM Kitchens
2021

  • Info arch.
  • Design
  • Development
00 - 2

marketing site

Company

FORM Kitchens
2021

Description

New styling, copy, and imagery better aligning to the FORM experience.

  • Brand identity
  • Design
  • Development

New styling, copy, and imagery better aligning to the FORM experience.

Company

FORM Kitchens
2021

  • Brand identity
  • Design
  • Development
00 - 3

market reports

Company

Wheelhouse
2020

Description

App to explore & track markets across industry-standard metrics.

  • Management
  • Design
  • Development

App to explore & track markets across industry-standard metrics.

Company

Wheelhouse
2020

  • Management
  • Design
  • Development
00 - 4

competitive sets

Company

Wheelhouse
2020

Description

App to analyze competitor performance & compare pricing.

  • Management
  • Design
  • Development

App to analyze competitor performance & compare pricing.

Company

Wheelhouse
2020

  • Management
  • Design
  • Development

Illustrations

Quick hits

past

work

FORM Kitchens - contract

Designer & developer
2020 - July 2021

Wheelhouse - full-time

Product designer
2015 – 2020

Lyric Hospitality - part-time

Product designer
2017 – 2020

iCracked

Graphic & web designer
2012 – 2015

role

Product Designer

2015 – Now

Web designer

2013 – 2015

Graphic designer

2011 – 2013

education

Applied Complexity

Course on complex systems
2020

MakerSquare

Development immersive
2015

Western Technical

Associate's Degree - Graphic Design
2009–2011

UW – La Crosse

Liberal Arts - dropped out
2006–2008

present.

Working

TokenTax - full-time

Product designer

Living

Williamsburg

Brooklyn, NY
10 mos.

Reading

Names of New York

Joshua Schapiro

Product-Led Onboarding

Ramli John

Demand-Side Sales

Bob Moesta

Activity

Running

Try to hit the streets of NYC a few times a week

City Biking

on my Fuji Feather bike 🚲

Learning

Figma Academy

Learning advanced design tactics with hands-on lessons delivered directly inside of Figma

Digital Design Masterclass

All of the ins and outs on growing as a designer.

future

role

Computational designer

Bridging pixels & code

living

New York City & Madison

Mostly NYC though 🍎

traveling

Ireland, Scotland & Wales

The first of many int'l trips
soon.

This site

Built from scratch. Consists mostly of HTML & CSS with a sprinkling of JS. Runs on Node & compiles via Webpack.

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